Brand: New York Life
Director / Prod Co: Spencer Creigh / Superprime
DP: Alexis Zabe
Editor / Editorial Co: Ben Jordan / Work Editorial
Agency Producer: Mateus DeFaria
I worked with New York Life to develop their national brand campaign for 2022. Shooting took place over 5 days in Los Angeles with roughly 40 SAG OCPs and another 15+ background. Working with Spencer Creigh and Alexis Zabe (Florida Project), we shot entirely on 35mm, which was an intentional creative decision to help cultivate feelings of familial love and nostalgia.
The first film, Our Product, focuses on the power of the agent / client relationship. Net deliverables were a :60 hero film and a series of unique :15 films (+corresponding cut-downs). A second film and creative concept is scheduled to go live later in 2022.