Biofreeze: Chasing
Brand: Biofreeze
Director / Prod Co: Trey Edward Shults / RESET Content
DP: Adam Newport-Berra
Editor / Editorial Co: Mikkel EG Nielsen / RPS
Agency Producer: Mateus DeFaria
I produced a series of films for Biofreeze that sought to personify the pain dedicated athletes experience and subsequently work so hard to evade.
Directed by Trey Edward Shults (Waves, It Comes at Night) and shot by Adam Newport Berra (Last Black Man in San Francisco), all of these films were shot in one take to create as visceral and hyper-real of a moment as possible.
Biofreeze | Waiting
Biofreeze | Rising