The Venting Machine
Agency: Droga5 NY
Brand: Angry Birds / Rovio Entertainment
Director / Prod Co: Jake Honig / Second Child
Editor / Editorial Co: Matt Badger / Second Child
Agency Producer: Mateus DeFaria
To celebrate Angry Birds’ Tenth Anniversary, we created a fully integrated campaign around two hypothetical (but very real) product launches: The Rage Rider and The Venting Machine.
Working closely with Droga5 Interactive and Director Jake Honig, I produced two launch films for these products that aimed to channel just how effective these devices were at putting anger to good use.